Noël Williams is an event technology and data management expert. Managing large projects for Fortune 50 companies for over 20 years, Ms. Williams is a respected and sought after leader in the industry. Her focus is on attendee management, process automation, event technologies, and application development.
In 1996, Williams was a founding partner of Video Illusions, where they developed online attendee management applications for both 3Com and Palm Handheld. In 2001, she left Video Illusions to pursue a career in meetings and events, joining the events team of a top financial institution in 2002. With a mandate to move the attendee management process online, she managed the development of a proprietary online attendee management application (engaging Video Illusions). While also building a team of dedicated attendee management specialist.
From 2010-2014 she managed the online event management vendor handling the data and logistics of a multi-million dollar meetings and events program. Her focus was on process improvement, information security, accessibility, and compliance. She led a team concentrating on technology solutions and process modeling to develop an enterprise Strategic Meetings Management Program (SMMP).
After years of experience, research, and application, she saw a need in the industry and decided that she could once again bring value as an entrepreneur. So in 2015, she once again teamed up with Mark Stutes, co-founding Event Analytics & Design (EAD). EAD is an event management company focusing on innovative and creative solutions. Technology and data analytics converge to create an unforgettable experience for attendees and maximize investment value.