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Understanding Your Event Audience

Understanding your event audience is one of the first steps in the event planning process. This can make or break the success of your event. Your audience determines many factors such as agenda development and technology options. The audience shapes the use of breakouts, videos, ice-breakers, or virtual networking sessions, for example. Understanding the technology skillset of the event audience demographic is key. It enables you to determine the technology you should use. You may want to consider administering a pre-event survey to help gather further insight into your event audience. As a result, you will have the information you need to establish your event technology solution.

About Event Analytics & Design
Event Analytics & Design (EAD) is an event project management, event support, and technology management company specializing in virtual events, hybrid events & in-person/live events, registration services & attendee management, event technology, and event data analytics & engagement metrics. EAD excels in using data and technology to deliver exciting and innovative event experiences. Event Analytics & Design is a sister company to Typ A Marketing and a subsidiary of Video Illusions, Inc., a full-service production company focused on video production, web development including site design & online application implementation, brand development, multimedia creation, and corporate consulting. See all the ways that the Video Illusions, Inc. suite of properties (VIIP) can deliver a one-stop destination for all your branding, marketing, and programming needs. Headquartered in San Francisco, California, Event Analytics & Design is the brainchild of two industry experts with the mission to revolutionize the event management industry. For more information, visit or follow @EventANDSF on Twitter or Instagram.